AI and Big Analytics Driving More Personalized Health Care
By Patrick McIntyre, SVP of Health Care Analytics, Anthem
There’s nothing more personal than healthcare. However, as providers are seeing more and more patients, time and resources are stretched thin, making it increasingly difficult to offer a truly personalized approach to health. There’s good news on the horizon: Recent advancements in artificial intelligence and big data, collective big analytics, are making it possible for the industry to offer a more individually tailored approach to healthcare. By leveraging big analytics and advanced technologies, these new approaches are leading to more successful health outcomes, higher quality and lower costs.These new technologies aren’t just impacting healthcare. It’s clear we’re all leading busier, more connected lives. Our mobile phones are our lifelines when we leave home, offering directions, breaking news and reminders about upcoming appointments. If we can make restaurant reservations, track workouts, make purchases and bring together fitness data via wearable device, why not schedule doctor visits, track medications, pay medical bills and bring together health data from disparate sources to empower consumers? It’s time healthcare industry leverage these technologies to help us lead healthier lives. That time is now. By combining clinical, claims and other non-traditional data – such as data from wearable devices, social media interactions, and online activity – we can build a more comprehensive picture of each individual consumer. This picture will enable doctors, health plans and patients to understand and take action to maintain and improve their health. For doctors, health plan and members, the ultimate goal is to ensure people stay healthy. A more holistic picture enables doctors and health plans to share proactive recommendations around preventative care, members to ensure they take medications as prescribed, and insurers to offer products that best support the personalized health care needs of individuals.
Recent advancements in artificial intelligence and big data, collective big analytics, are making it possible for the industry to offer a more individually tailored approach to healthcare